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Saturday, April 21 • 3:30pm - 4:15pm
Beyond Ageism: Designing Games that appeal to an older demographic

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Are you interested in developing games for many millions of gaming retirees? This talk discusses the findings from a decade of academic research on the topic and has some surprising findings. Most importantly, it concludes that older gamers are less interested in game design that is focused on brain training and physical exercise than popular media would have you believe, and it introduces a series of design guidelines that you can use to make your games appeal to an older audience.

Speakers

Saturday April 21, 2018 3:30pm - 4:15pm
Room 221